Welcome to LA Sweetz Cupcakes, where every delicious bite tells a story of resilience, courage, and the sweet taste of triumph. Our founder and head chef, Letty Alvarez, has crafted a brand that goes beyond the frosting, rooted in a journey that began with hard work, determination, and a daring dream.
Letty's story is a testament to the American dream. Born to Cuban immigrant parents in the 1950s, Letty knew the value of hard work from an early age. In 2008, facing the challenges of a recession, she took a bold step at the age of 37. Armed with her family's life savings of $5,000, Letty, alongside her devoted husband Eddie and their five children, embarked on a sweet adventure.
From the heart of South Miami's Sunset Place, Letty's family-run bakery emerged, becoming a haven for those craving a taste of something extraordinary. LA Sweetz Cupcakes quickly rose to prominence, earning the spotlight on Food Network's Cupcake Wars, TLC's Cake Boss & The Next Great Baker, Sugar Showdown, Unique Sweets, and other culinary competitions worldwide.
Letty's journey didn't stop there. In 2015, she made history by franchising her bakery, proudly becoming part of the 4% of Latina-owned franchisors in America. Her dedication to exceptional customer service and creating products that consistently "wow" patrons became the cornerstones of LA Sweetz Cupcakes.
Reflecting on her American dream, Letty shares three key lessons: Customer Service is everything, your product must dazzle every time, and treating customers like family creates super fans for life. Her story of triumph and success is a testament to the power of simplicity and sweetness.
In addition to her culinary achievements, Letty and her family graced the screens in Green Mountains Keurig's "Taste the Love" commercials, adding a touch of glamour to their inspiring journey.
At LA Sweetz Cupcakes, we invite you to experience the magic of Letty's creations. If you're ever in need of a dose of sweetness in your life, look no further. Letty's story is our story, and every cupcake is a celebration of the American dream, served with a sprinkle of love and a dollop of inspiration.