Larry Pettit



Larry has a long track record in building and developing companies successfully. He started eleven businesses of his own from start-up positions and sold each successfully, two of which were acquired by public companies. Larry became a franchise consultant shortly after selling his real estate firm in 1992. As a previous franchisee, he fully understands the motivation and emotions on both sides of franchising, and as a result, advises with insight that few have. Larry is often invited to speak on franchising & business development to various business groups. Since creating FranPros in 2004, FranPros has directed several companies from start-up to international expansion.

Amy Fischer

Vice  President


Amy began her franchise career in 1988 when she joined a Century 21 office in Fort Lauderdale, Florida as Office Manager. Amy’s administrative skills were soon discovered, and from 1992 to 2004, she was Administrative Director for Shepherd Companies, a business consulting firm in Boca Raton, Florida. Amy joined FranPros at its inception in 2004 and as Vice President, she brings over 25 years experience in administrative expertise that includes human resources, internal controls, preparing operations manuals, accounting functions and information technology.

Letty Alvarez

President & Founder


Letty Founded LA Sweetz in 2008 and it grew quickly. Miami foodies could not get enough of her cupcakes. Soon after, her rave reviews caught the attention of Food Network's “Cupcake Wars” casting directors, who invited her and her husband to compete in the ultimate cupcake competition. As a result of her boisterous appearance and rave reviews from Cupcake Wars world renown hosts Florian Bellanger and Candace Nelson hit the screen, she was then selected by TLC's Cakeboss star "Buddy Valastro" himself as 1 of 13 of America's best bakers. Not long after, LA Sweetz became a Nationally and Internationally recognized brand. These shows aired in 80 different countries, making our bakeries the cupcake shop destination. Fans from all over the world visit us for our famous cupcakes. LA Sweetz became a franchise 2015, so Letty can continue her dream to serve her delicious cupcakes around the world and inspire entrepreneurs like herself.

Bayley Davis

Marketing Director


Born and raised in the suburbs of Philadelphia, Bayley now resides in South Florida and brings more than ten years in Marketing experience. She has spear-headed programs for more than 100 companies, including International Projects in European Market Communications, South America, and the Caribbean.  
Bayley has a Bachelors and Associates Degree in Marketing from Johnson & Wales University.

Luis Lozada

​Corporate Architect


Luis Lozada, studied design in South American and  is inspired most by  the work of Frank Lloyd Wright, Le Corbusier, and the Bauhaus Movement. Luis in known for designing without boundaries implementing modern applications of furniture design and space planning. Luis now resides in South Florida and is fluent in English and Spanish. He is supported by professionals associations such as allied member ASID, IIDA, and has been awarded with numerous recognitions.

Paola Aleman

Regional Manager – Franchise Sales


Paola comes from a family of successful entrepreneurs. Growing up in the business world, her parents taught her that one’s character and integrity was defined by their commitment to hard work – and we agree! When given the opportunity to manage one of the family businesses, Paola excelled. Concentrating on Brand Development, Sales & Customer Service, she effectively increased growth & profit. Paola went on to study Business & Entrepreneurship to further her knowledge & management skills. It was during that time, she gained a passion for the franchising world. In addition to being bilingual, when working with Paola, you will quickly learn she is totally dedicated to your success!

Michelle Lindquist

Commercial Leasing Specialist


Michelle moved from Brazil to Salt Lake City, Utah at the age of 18 and immediately went to work for a non-profit organization that helped the handicapped. Assisting those less fortunate made an impact on her life. In 2005, Michelle moved to Miami and entered the Real Estate industry. Working tirelessly, she soon became one of South Florida’s top agents, representing both domestic & international clients. Being proficient in English, Portuguese & Spanish, Michelle is a successful businesswoman who is still growing and more importantly, still dedicated to helping others less fortunate.