Letty Alvarez is the newest member to Les Dames d’Escoffier Miami Chapter
There’s more to cupcakes behind this business woman. The newest member of the LA Sweetz franchise, Ruth Santos, is a successful entrepreneur from Brazil who possesses a keen sense for investing wisely. She has run several, highly-profitable businesses in her home country. Now she plans to use the same business savvy and administrative talents to grow the LA Sweetz brand throughout the greater Orlando area. Santos bought the area developer rights to Orlando and opened her first location in April 2016.
After relocating from Brazil to Orlando in 2011, Santos was looking for a new and potentially lucrative business venture. That’s when she was introduced to the LA Sweetz concept. Not only did she fall in love with the cup cakes, but also with the drive and determination of the decadent cupcake bakery’s creator Letty Alvarez.
“Being the Orlando area developer is both challenging and motivating. I’m excited to bring some of the greatest cupcakes in the country to Orlando,” said Santos.
Letty Alvarez is the founder and pastry chef at LA Sweetz. In 2008, she opened her first LA Sweetz in Miami, Florida. The idea and development of LA Sweetz started during an economic recession, but that didn’t stop the now world-renowned cup cake bakery from flourishing.
LA Sweetz is a family-run business that has quickly gained notoriety with Miami foodies and tourists alike. In fact, is wasn’t long before the delicious cup cake shop caught the attention of Food Network's “Cupcake Wars” casting directors, who asked them to compete in the ultimate cupcake competition. Letty Alvarez’s received rave reviews from Cupcake Wars world’s renowned hosts Florian Bellanger and Candace Nelson. She was then selected by TLC's Cakeboss star "Buddy Valastro" as 1 of 13 of America's best bakers.
The well-known culinary shows aired in 80 different countries, making LA Sweetz a nationally and internationally recognized brand. The unique cupcake concept now draws fans from all over the world.
LA Sweetz, Orlando is located at 7535 W Sand Lake Road, Orlando, FL. 32819. Stop in today for a taste of our mouth watering cupcakes. Hours of operation are Monday-Wednesday 11:00 a.m. - 8:00 p.m., Thursday-Saturday 11:00 a.m.-9:00 p.m. and Sunday 12:00 p.m.-5:00 p.m.
LA Sweetz: Going and Growing
LA Sweetz is a formidable, upscale cupcake franchise that is quickly growing throughout Florida. Founder and owner Letty Alvarez is the driving force behind the company’s rapid expansion. Recently, Alvarez was welcomed as the newest member to the highly-regarded, Les Dames d’Escoffier Miami Chapter, an organization of women leaders in the food, wine and hospitality industry.
“It’s such a great honor to be voted in by fellow culinary professionals. It validates what you do,” said Alvarez.
Another key factor in getting nominated into LDE for Alvarez is the ability to give back to other women in the community who have dreamed of owning their own business, but maybe lack the confidence.
“I was a mother and a wife, and thought that there was a limit to what I could accomplish.” For Alvarez, her dream to start a thriving cupcake business was out of reach until a family tragedy made her realize how short life can be.
After facing several challenges, the first LA Sweetz opened its Miami location in 2008. It was the brainstorm and loving creation of Letty Alvarez and husband Eddie. Another component to the family-owned and operated, premier bakery is the passion their children also put into the business. In fact, both her daughters and son play an important role in both the sales and the day-to-day operations of LA Sweetz.
Thanks to Alvarez’s hard work and dedication, LA Sweetz received rave reviews and gained the attention of Food Network's “Cupcake Wars” casting directors, who asked her to compete in ultimate cupcake competition. She was selected by TLC's Cakeboss star "Buddy Valastro" himself as 1 of 13 of America's best bakers.
Now, the induction into such a prestigious culinary group as Les Dames d’Escoffier International proves how following a dream can pay off. According to Alvarez, “It validates her goals, dreams and determination.” These are all qualities she wants to mentor with other women through her role in LDE.
The main mission of Les Dames d’Escoffier is to provide the community with career mentorship, scholarships, educational opportunities, services and support. LDE holds various signature fundraising events throughout the area to fund agricultural programs in South Florida classrooms, provide kitchen equipment and award scholarships to local culinary and agricultural colleges.
The Les Dames d’Escoffier International’s US organization started during an extraordinary social upheaval in the 1970’s, during the early stages of the feminist movement. Women started to rebel against the fact that their professional aspirations were unobtainable due to a society’s narrowed view of their importance in the work place. In the early 1970’s, there were no prominent women chefs, few female restaurateurs, and women were not allowed to work as wait staff in the fine dining establishments.
Finally in 1973, Carol Brock, a Sunday food editor at the New York Daily News, formed the New York chapter of Les Amis d’Escoffier Society. Then on November 8, 1976, a gala for LDE/NY was held at the French Consulate to welcome 50 food-and-wine professionals as new members, including such culinary pioneers as Paula Wolfert, Marcella Hazan and Barbara Kafka. Another highlight for The New York chapter was the creation of the Grande Dame award in 1977, with Dame Julia Child being named as the first recipient.